Thursday, December 3, 2009

Penjajaran

Back to new post :D
Hahaha.. The topic is JUXTAPOSITION. (in Malay).

See a glimpse of nature's spectrum of temperment in one scene. The inner sanctuary remains calm and unconcerned by the calamity on its doorstop, as huge waves repeatedly hurl and dash themselves against the rocky fortress.

Can be define as synonymous with contrast, two objects or texts that oppose one another. In the class said it's relationship between two discourse segments. And aslo by juxtaposing two objects or words to each other, human brain will automatically associate of transfer meaning. Usually 'turning' something familiar to something less familiar or vice-verca. Mr Radzi and Mr Halim explained that juxtaposition is a placing or being placed in nearness contiguity, or side by side as a juxtaposition of words.

Juxtaposition can be divide by two :
  • Metaphor - Is a figure of speech in which 2 different things are linked by some similarity. Comparison that are obvious are not consider metaphors. Therefore, metaphors occur, when 2 different ideas are being connected in imaginative ways

  • Similies - A simile is a figure of speech comparing two unlike things, often introduced with the word like or as. similes allow the two ideas to remain distinct in spite of their similarities, whereas metaphors compare two things without using like or as.


Chili & LOVE !

Love is like chili. Nice and can be beautiful from the outside. But it'll be pain inside. Nobody eat chili just like that. Just like love, nobody take it directly, we have to know our future lover first. :)

ANALOGIES!


There are many different categories of analogies, which will prove to be very useful in the idea generation process. For the purpose of our course we will introduce only two different categories of analogies, which are

  • Logical Analogies - Logical analogies are analogies, which use similarities in the design, structure or function of to connect back to the subject. For example a duck can be compared to a hovercraft because of the fact that both of them can move on the surface of land and water. Another example is the comparison of the whale and a submarine, where both can dive to great depths but still need to surface for air. (Sourced from: Nicholas Rourkes’ Art Synectics.)
  • Affective analogies - Affective analogies are the emotional resemblance. The clearest example is the use of an animal to explain a certain characteristic of a person. This type of analogy is used most frequently in conversation to emphasis certain points. For example, he is like a pig (because he is lazy), she is like an ant (because she is hard working), he is like an owl (because he is wise), etc. This type of analogies uses the intrinsic values of the object as a comparison.(Sourced from: Nicholas Rourkes’ Art Synectics.)


Advertisement using metaphor.

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